Keyzar

The Objective

Win Q4 With Scalable, On-Brand Creative

Keyzar, a fine jewelry brand, sought to enhance its TikTok advertising strategy ahead of the high-competition Q4 holiday season. With increased demand and heightened competition, the brand needed a scalable, efficient approach to content creation that would drive strong performance while maintaining brand identity. Keyzar aimed to enhance the performance of its TikTok ads by leveraging AI-driven creative tools to produce highly engaging, native, and scalable content. The brand sought to:

• Increase engagement and CTR by making ads feel more organic and TikTok-native.

• Streamline creative production without compromising brand identity.

• Improve ad efficiency by lowering costs while increasing ROAS.

The Solution

AI-Driven Creative That’s Built for TikTok

Keyzar partnered with TikTok’s Symphony Creative Studio, making Product to Video the foundation of its Q4 holiday strategy. By automatically transforming product listings into engaging video ads, the brand streamlined content production while keeping it native, dynamic, and performance-driven.Additionally, Keyzar leveraged:

• TikTok Avatars to add a personal and engaging touch to holiday promotions.

• Video remixing to refresh creatives quickly and adapt to trending content.

• Text-to-speech to make ads feel more native and immersive.

With a dedicated Symphony ad group, Keyzar was able to quickly iterate and scale its ad creatives, resulting in higher engagement and improved efficiency during the crucial holiday period.

The Results

Higher Engagement, Lower Costs, Stronger Returns

• Higher Engagement During Q4 – Achieved an 88% increase in CTR, driving more users to interact with the brand’s TikTok ads.

• Improved Efficiency at Scale – Lower Cost per Add to Cart by 40%, maximizing ad spend during the competitive holiday season.

• Better Return on Investment – Increased ROAS by 21%, proving the effectiveness of AI-enhanced creative strategies in driving sales.

By integrating TikTok Symphony’s AI-powered creative tools, Keyzar successfully scaled its Q4 advertising strategy, driving higher engagement, lower costs, and stronger performance—all while keeping up with the fast-paced demands of the holiday season.