Creative tools that drive returns
Our creative solutions have everything you need to learn what your audience cares about, find brand-relevant content, make great videos, and version what you have.
Get started
There are many ways to get your return on creative
4 in 5
4 in 5 TikTok users say they like when brands engage with trends on TikTok
64
%
After watching creator advertising*, 64% of users said they'd buy the product
2.5
X
Increase in advertisers weekly creative asset volume since using Symphony
TikTok World 2025
All you need to create at scale
Discover premium, customizable trends and insights
Identify and understand emerging trends and topics that are popular among specific user groups and industries by analyzing interests or search behavior. Coming soon.
Insights Spotlight
Insights Spotlight
Learn more
Creative Center
Creative Center
Learn more
Success stories
Additional resources
Frequently asked questions
Business Help Center
How many creatives should I make for a campaign?
Give your campaign more ad delivery and optimization options with diversified ad groups and different creatives. We suggest between 5-10 different creatives per ad group and 3-5 diversified ad groups per campaign. As a general rule, it is always better to use creatives with big differences, especially when testing. This is especially helpful during the ad group's exploration stage.