Ad measurement tools that prove your impact
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Impressions
CTR
Better measurement matters
Solutions built for you
Find measurement solutions designed for all industries, objectives, and business sizes.
Optimize across the funnel
Uncover insights and identify the most effective strategies across channels, from discovery to conversion.
Unlock business growth
Gain transparency into your campaign performance to fuel smart investment decsions.
TikTok World 2025
Measure full funnel impact with Unified Lift
Get a comprehensive view of your campaigns' total impact. Measure both brand lift and conversion lift, together.
Measure what matters with Conversion Lift Studies
Understand the true impact and business ROI of your TikTok campaigns using the gold standard in measurement - incrementality through experimentation.
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Attribution Analytics reveals customers' path to conversion
Get insights into customers' decision journey and which channels are taking last touch credit after a TikTok touchpoint.
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Use split test to experiment and optimize ad strategies
Run scientific A/B tests across your campaigns, creatives audiences and placements to identify winning strategies for your business.
Hear directly from customers with TikTok Post Purchase Survey
Gain insight into when and how your customer learned about your company to help optimize your channel strategy.
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How brands are measuring impact on TikTok
TikTok Measurement Partners
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Frequently asked questions
Why should advertisers use TikTok's ad measurement tools?
TikTok's measurement tools provide deep insights into campaign performance, enabling advertisers to fine-tune their strategies for better engagement and increased ROI. These tools help in understanding the effectiveness of different campaign elements across various customer touchpoints.